Objectives and Obstacles: Online Marketing

“Do not make the mistake of treating the Internet as if it is simply an advertising medium. The Web has more in common with the telephone than print.” – Peter DeLeggeThe Internet is a means that many use to communicate everyday. Unlike the phone, the Internet ads a visual sense of communication and allows for [...]

Make Money Online by Marketing Through a Website

If you have a brick and mortar business and are looking to expand, you need to transfer your business online. By setting up a website, you can show the world wide web your products and services. A website can be set up in hours. You must decide if you will take the time to set [...]

Online Marketing Strategies in a Down Retail Market

Retail sales are down significantly – as referenced in this jaw-dropping article from Bloomberg.com. This is a challenge not only for brick-and-mortar stores, but retail E-commerce sites as well. Consumers dealing with next to impossible economic times, and the startling news that US unemployment rates are at a 14-year high of 6.5%, is putting the [...]