Ten years ago, what types of marketing were we all doing? Direct mail, print ads and telemarketing right? Those were the tools that everyone in real estate development were using to connect with their prospects, build relationships and sell more. The problem of course was that you never knew which half of your advertising was [...]
Gone are the days when Marketers would measure the reach of their adverts, one medium at a time. As media fragmentation gathers pace brand owners should be focussing on integrated marketing campaigns. People are now surrounded by online and offline media, which can all be used as marketing platforms. Considering this, it’s understandable that adverts [...]
Online Marketing is popular in today’s globally competitive environment. Online marketing have the same goal, to excite the market about a product or service. It carries with it the same principle of marketing mix that involved advertising, distribution and sales. However, doing your promotions and other activities costs less online than offline.What are the online [...]
