The dark clouds on the economic horizon seem to be successfully resisting the heroic efforts of the government to stave off the coming storm. The question on the mind of many is – “What Should I Cut and Where Should I Focus My Marketing Investment?”As in past recessions, the companies that make the right marketing [...]
Your infrastructure needs to be built on a solid foundation which includes everything from an innovative strategic marketing plan to a coordinated program which includes the following elements: A comprehensive marketing and promotional plan including assorted advertising mix in key places in addition to a national media campaign Cutting edge on-line marketing and promotion with [...]
Search engine marketing has boomed in recent years and statistics show that spending for online marketing is only going to continue to increase year after year. Several years ago the concept of running a website in conjunction with your “brick and mortar” store was seen as just another avenue to generate a handful more sales [...]
