Today, as so many companies and entrepreneurs are looking towards online video websites as places to publish content to attract their audience, it’s very important to understand the basic principles of using online video marketing sites.Most people are already familiar with YouTube, but there are several other very high traffic, online video sites such as [...]
Just yesterday a colleague of mine, whom I’ll call “Sandy,” asked my advice about marketing her new information product online. She saw some of my banner ads on a particular Web site, and wanted to know if she should put her own up there.I said they didn’t work that well for me, but I suggested [...]
To create information products, online marketers have to identify buyers who really, really want a solution to their problems. They are the folks who will pay because their need is great.By way of analogy, think of what happens when you get a headache at a busy airport. You know that a simple headache pain reliever [...]
